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CMIS 543 Digital Customer Experience (3 unit茅s)

Offered by: Technology & Innovation (脡cole d'茅ducation permanente)

Vue d'ensemble

Gestion des syst猫mes d'information : Covers the fundamental techniques for understanding, analyzing and optimizing customer experience on digital platforms. Explores best practices in designing and optimizing conversion actions in an online business. Management of customer data and confidentiality.

Terms: Hiver 2023

Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

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