Note: This is the 2020鈥�2021 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Structured approach to developing a marketing plan, proceeding from corporate mission and objectives through to detailed marketing mix programs.
Terms: Winter 2021
Instructors: Gialloreto, Louis (Winter)
Prerequisite(s): MGCR 352
