Note: This is the 2019鈥�2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Marketing : Elements of an integrated marketing communications plan that engages consumers across different touch points, and achieves the communication objectives of the brand.
Terms: Fall 2019, Winter 2020
Instructors: Vakratsas, Demetrios (Fall) Vakratsas, Demetrios; Cyrius, Fabienne (Winter)
Prerequisite(s): MGCR 352
Note: Continuing Studies section-check Calendar
