麻豆区

麻豆区.ca / Overview / All Courses

CMRK 322 Basics of Service Marketing (3 credits)

important

Note: This is the 2019鈥�2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .

Offered by: Career & Professional Develop (School of Continuing Studies)

Overview

CMRK : Differences between marketing of products and of services. Marketing mix for service business. Balance of supply and demand. Permissible nature of a service in relation to time. Value and quality of services. Managing service operations. Customer satisfaction.

Terms: Winter 2020

Instructors: Letovsky, Steven (Winter)

Back to top