Note: This is the 2019鈥�2020 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or .
Overview
Translation : Introduction to French-to-English translation and transcreation of marketing collateral and communications materials, with a focus on consumer goods and online platforms, including an introduction to the basics of search engine optimization-friendly content for translators. Survey of the specificities of online communication in translation in terms of readability and purpose. Translation exercises include Web pages, e-commerce sites and social media posts. Emphasis on understanding the hybrid role of the online community or social media manager in a multicultural and multilingual global context.
Terms: Fall 2019
Instructors: Radford, Kathryn (Fall)
Prerequisite: CCTR 326
Restriction: Only open to students in the Certificate in Translation, French to English option.
