�鶹�� Desautels Faculty of Management - Yu Ma's Recent Media Coverage

For many restaurant diners, GST Holiday won’t amount to much

�鶹�� — Wed, 11 Dec 2024 18:59:33 +0000

With inflation pinching household budgets, the Government of Canada has introduced a temporary two-month GST holiday on select goods and services.. While restaurant meals are included, diners are unlikely to notice much of a difference, says Yu Ma, Associate Professor of Marketing at �鶹�� Desautels. On a $20 restaurant tab, the 5% GST amounts to only one dollar. "I don't know how many people will notice the change in their final bills," Ma told CTV News.

Quick-service restaurants like St-Hubert seek to deliver value to customers

�鶹�� — Tue, 22 Oct 2024 17:04:42 +0000

Good gravy! Quebec’s rotisserie chicken chain St-Hubert has frozen prices for all main courses on its menu and reduced prices on appetizers–all while maintaining portion sizes. This is part of a broader trend toward value in quick-service restaurants. “Food price inflation has hit both grocery stores and restaurants, but it’s more noticeable in restaurants,” Associate Professor Yu Ma tells CTV News. “There is the cost of food, but also labour, taxes, and tips.

�鶹�� Desautels professors and lecturers recognized at Faculty Awards

�鶹�� — Fri, 24 May 2024 16:33:56 +0000

Across programs and subject areas, the �鶹�� Desautels Faculty of Management recognizes the vital role that research, teaching, service and media engagement play in enriching the student experience and inspiring the next generation of leaders through the annual Faculty Awards. This year we recognize the following outstanding members of our faculty:

Research

�鶹�� Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

�鶹�� — Tue, 25 Jul 2023 18:47:03 +0000

Yu Ma, Associate Professor at the �鶹�� Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients.

Retailers can ease customer anxiety after the pandemic changed grocery shopping

�鶹�� — Tue, 02 Nov 2021 21:04:54 +0000

COVID-19 caused massive shifts in the way we do even the most mundane of things. Take grocery shopping, for example. This past October, Dr. Yu Ma, Associate Professor of Marketing and Academic Director of the Master of Management in Retailing (MMR), spoke at Grocery Innovations Canada. Here, he shared his insights on how COVID-19 has transformed the grocery shopping environment and what retailers can do to mitigate shopping anxiety and provide a positive shopping experience for consumers.

Delve - "New Normal" podcast: Grocery Shopping Anxiety with Yu Ma

�鶹�� — Fri, 21 May 2021 20:42:18 +0000

In episode 3 of The ‘New Normal’ hosted by Dave Kaufman, Professor Yu Ma discusses how the Covid-19 pandemic has affected our relation to grocery stores, how shopping has changed in the last year, and what can be done from a technological perspective to improve the shopping experience and perhaps even help the consumer make more informed and healthier choices at the store.

Online shopping convenient but isolating

�鶹�� — Thu, 18 Mar 2021 18:25:17 +0000

Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.

For Canadian retailers, digitization is key to surviving the pandemic

�鶹�� — Fri, 11 Dec 2020 18:56:41 +0000

Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.

As the retail industry evolves, so too does retail education

�鶹�� — Fri, 13 Nov 2020 16:24:13 +0000

The retail industry is rapidly evolving under emerging technologies and shifting consumer demands. Discover how the new �鶹��-Bensadoun Master of Management in Retailing will prepare the next generation of retail leaders to shape the future of this exciting, in-demand industry.

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Meet the MMR program directors

�鶹�� — Wed, 14 Oct 2020 18:35:19 +0000

The new Master of Management in Retailing (MMR) program is the latest offering by the Bensadoun School of Retail Management (BSRM) at �鶹��.

Yu Ma, Academic Director, and Anwar White, Program Director, discuss the MMR program ahead of its launch in fall 2021.

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Delve: Can Club Stores Help Consumers Make Healthier Choices?

�鶹�� — Tue, 29 Oct 2019 20:28:43 +0000

New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.

This article is brought to you by Delve, the official thought leadership publication of �鶹��'s Desautels Faculty of Management.